We’ve run direct-donate ads and email acquisition programs for local city council races, international NGOs, and everything in between. Our specialists will help you recruit donors and supporters across every platform and keep your list fresh no matter your budget. Reach out today to learn more about how we can help you reach your audience or re-engage lapsed donors/contacts.
From the Arab Spring to #BlackLivesMatter, social media has transformed political organizing and public life. Social campaigns are an essential communication tool for every organization, though tactics vary widely by platform and algorithm. We'll manage your accounts or work with your team to curate content that connects with your audience, boost engagement, and build a robust online community to drive your mission.
Every piece of digital content has about two seconds to capture someone's attention. No matter the goal, we'll work with you to create striking visuals to enhance your brand. Sample projects include social media toolkits, logos, one-pagers, direct mail, infographics, animated gifs, Facebook/Instagram stories, and display ads.
Messenger Bots are the perfect way to create one-on-one conversations with your users and grow your list. Bots turn natural language into structured data to guide users toward specific goals.
We'll help you maximize your fundraising response rate, cut cost per email acquisition by as much as 60%, and collect user data in a way that is actionable in other channels.
Almost 5 billion videos are watched on YouTube every day, and nearly every platform is prioritizing video. We'll provide tips for strategic video planning, crafting a launch plan, working with celebrities/influencers, and meeting view-based goals to help you educate or inspire.
While we're not a production shop, our team currently has the capacity to edit audio, captions, simple motion graphics, or video dimensions. For raw lighting/sound, we're happy to connect you with production specialists.
Live streams are complex. Need to stream an event to Facebook, Twitter, and YouTube all at once? Need to add graphics or captions to ensure your live stream is accessible for everyone? How do you choose between a portrait or landscape feed -- and can you adjust display by device?
We're here to help. Live video is methodology #1 to get priority on social channels – especially Facebook. We'll amplify your event, webinar, or pre-recorded video to maximize your audience and impact.
From advocacy petitions to newsletters to fundraising appeals, email is still king. Because it remains the powerhouse for digital organizers, our team is passionate about email programs that allure and respect the list. Fear tactics and spam are an absolute third rail for us.
Depending on your needs, we can audit your list to determine its health and overall value. We will A/B test messaging, subject lines, sender name, HTML/CSS, and graphics to determine what your list responds to and segment accordingly. We can also create a content calendar that offers multiple appeals – all to increase deliverability, reduce the unsubscribe rate, and train the whole list to tune in with every send.
Working with journalists and bloggers is no small feat, but they can help you broaden your reach with a bit of effort. We can connect you with the right media contacts by region or interest, depending on your goal.
It's vital to contact reporters interested in your mission and connect with human interest stories or current cultural/political issues. We'll draft press releases/media kits, and advise on ways to create news (e.g. protests/rallies, top 10 lists, new polling data, etc.).
We'll also help you leverage social media to heighten these efforts, like creating Twitter Lists for specific journalists to track stories and potential pitch opportunities.
Media monitoring is the heart of both social and traditional communications strategies. At the beginning of every campaign, it's critical to set up Google News Alerts for a wide variety of search terms related to your issues, candidate, or opponents/competitors.
For organizations with large budgets, we can create tags for more sophisticated tools like PR Newswire and TV Eyes to contact reporters, monitor news hits behind a paywall, or pull broadcast clips and determine the commercial value by date/time and media market. Full transcripts of broadcast and radio clips can be provided.
Every email, every petition, and every digital ad would be meaningless if it didn't get a user to DO something. This is where the landing page comes in. A good landing page must be stylistically captivating and almost effortless.
The landing page should also reflect an organization's branding style and load as soon as possible. This is all possible with the right combination of engaging language, strong background visuals, and responsive CSS/HTML for mobile, tablets, and desktop browsers.
We track current trends and time-tested standards to create logos that encompass your brand identity. We’ll provide branding guidelines, color schemes, typography options, and vector-based graphics that display beautifully in all formats. The finished product will grab attention across print and web outlets to leave a footprint that will reinforce your mission time and time again. We place particular emphasis on local iconography, trends, modular designs, and complex shapes.
The best digital programs aim to maximize traffic from as many platforms as possible. From Email, Facebook, Instagram, Twitter, YouTube, TikTok, blogs, and broadcast media, organizations should use a wide array of content to track users and scale them up a ladder of engagement (aka “marketing funnels”).
This is where content calendars can transform your outreach strategy. With a bird's eye view of organic/paid social and email campaigns, your organization can create a digital ecosystem that gets the highest ROI out of every post and every email send.
If your website isn’t mobile-ready, you’ll lose at least half of your traffic right off the bat. Responsive web design is vital for sites to appear correctly across every device.
We can build a website outright or tweak your existing HTML and CSS to create layouts that will work well on a wide range of screen sizes. Our shop has a limited capacity for back-end web development, but please contact us for more information or for quotes on full-stack development.
Google Analytics is the industry standard for your website’s data. This is your primary tool for tracking site visits, marketing funnels/goal tracking, and ad conversions revenue. We’ll help you use Google Analytics to understand your traffic sources, length of stay, page rankings, and the number of repeat visitors.
Every Byrne Digital client receives weekly reports based on their plans and goals. These options include a broad selection of metrics, such as Social Media (engagement rate, audience growth rate, total impressions, etc.), Ads (total raised, click-through rate, ROI, CPNA, etc.), and Email (open rate, click-through rate, unsubscribe rate, amount donated, and more.)
Contact us for sample social, ad, and email reports.
This is without question our most cutting-edge fundraising tool. We'll leverage proven AI/machine learning to model your list alongside billions of third-party data points to shed light on donor prospects using predictive analytics.
We'll tell you which contacts are likely to respond to SMS, direct mail, bulk email, or phone calls based on matched commercial data, giving history, and custom reports. We can also segment your list based on 50+ characteristics, e.g. predicted wealth, giving capacity, religion, and issue interest.
The same machine learning system can be used for new contacts via Peer-to-Peer, including Give/Get programs.
The internet was built so people can find you. And we want you to be on Google's first page of search results. There are many variables that go into Search Engine Optimization (SEO), like the site's code structure, domain reputation, inbound links, and social shares.
We'll use tools like Google Search Console and Keyword Search to assess your website's current ranking, potential updates to URL keyword slugs, keywords that will increase traffic based on current interests, as well as localized SEO tactics. We'll also examine your competitors' SEO, as well as reasons for their current ranking(s), to confirm that your web ranking will beat theirs every time.
There are 36 million voters with disabilities across the nation – and when you add their family members to this voting bloc, the number rises to 62 million. Just a few years ago, voters with disabilities were noted as the only voting block to increase turnout (namely the 2014 midterms). Training your staff and volunteers to use inclusive practices, such as alt text on Twitter and [image description] language in Facebook posts will boost your digital objectives overall.
People who are blind, deaf or hard of hearing, who have visual/auditory processing disorders, or who have cognitive disorders are too often ignored by social media strategists, but there are a few simple tactics to ensure inclusive access for everyone.
